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Nike is promoting its “Unlimited” shoe line with a series of slickly-produced videos featuring a number of elite athletes, the majority of whom will be competing at the Rio Olympics a week from now.

Most notable of the Nike-sponsored stars that will watch the Games from afar are LeBron James who is taking a well-deserved rest from basketball after leading the Cleveland Cavaliers to the NBA Championship in early June, and Rory McIlroy who decided to forgo the trip to Brazil over Zika virus concerns.

Unlimited drive: Allyson Felix, Simon Biles, Mo Farah, Serena Williams, and Alex Morgan ready for Rio 2016

Of the Unlimited athletes that will be starring in Rio, sprinter Allyson Felix has the most Olympic medals to her name, having won 4 golds and 2 silvers over the course of the two previous Games.

UNLIMITED ALLYSON FELIX

Allyson Michelle Felix
Born November 18, 1985 (age 30)
🇺🇸 Los Angeles, California, U.S.A.
🎽 Sport: Track & field
🏅 Olympic medals: 4 gold, 2 silver

''I feel that my running is completely a gift from God and it is my responsibility to use it to glorify him.''

— Allyson Felix

UNLIMITED SERENA WILLIAMS

Serena Jameka Williams
Born September 26, 1981 (age 34)
🇺🇸 Saginaw, Michigan, U.S.A.
🎾 Sport: Women’s tennis
🏅 Olympic medals: 4 gold

''I've had to learn to fight all my life - got to learn to keep smiling. If you smile things will work out.''

— Serena Williams

UNLIMITED GABBY DOUGLAS

Gabrielle Christina Victoria Douglas
Born December 31, 1995 (age 20)
🇺🇸 Virginia Beach, Virginia, U.S.A.
Sport: Women’s gymnastics
🏅 Olympic medals: 2 gold

''Gold medals are made out of sweat, blood and tears and effort in the gym every day.''

— Gabby Douglas

UNLIMITED SIMONE BILES

Simone Arianne Biles
Born March 14, 1997 (age 19)
🇺🇸 Columbus, Ohio, U.S.A.
Sport: Women’s gymnastics
🏅 Olympic medals: pending

''I'd rather regret the risks that didn't work out than the chances I didn't take at all.''

— Simone Biles

UNLIMITED MO FARAH

Mohamed Muktar Jama Farah
Born 23 March 1983 (age 33)
Mogadishu, Somalia
🇬🇧 Nationality: British
🎽 Sport: Track & field
🏅 Olympic medals: 2 gold

''I'm putting my body through hell every day to make sure I do myself proud in Rio.''

— Mo Farah

UNLIMITED ALEX MORGAN

Alexandra Patricia Morgan
Born July 2, 1989 (age 27)
🇺🇸 Diamond Bar, California, U.S.A.
⚽ Sport: Women’s soccer
🏅 Olympic medals: 1 gold

''Always work hard, never give up, and fight until the end, because it's never really over until the whistle blows.''

— Alex Morgan

UNLIMITED SHELLY-ANN FRASER-PRYCE

''Self-motivation is the driving force behind every success. If you don’t have what you want, then its time to work even harder. Have a great day.''

— Shelly-Ann Fraser-Pryce

Shelly-Ann Fraser-Pryce
Born 27 December 1986 (age 29)
🇯🇲 Kingston, Jamaica
🎽 Sport: Track & field
🏅 Olympic medals: 2 gold, 2 silver

UNLIMITED ELENA DELLE DONNE

''I could do whatever I wanted as a girl, whatever my brother did. I could play against the boys and achieve whatever they did.''

— Elena Della Donne

Alexandra Patricia Morgan
Born September 5, 1989 (age 26)
🇺🇸 Wilmington, Delaware, U.S.A.
🏀 Sport: Women’s basketball
🏅 Olympic medals: pending

UNLIMITED RORY MCILROY

''The next time I cry about golf it will only be with joy. It's not worth crying over golf for any other reason. After all, it's only a game.''

— Rory McIlroy

Rory McIlroy
Born May 4, 1989 (age 27)
🇬🇧 Holywood, County Down, N. Ireland
🏌 Sport: Golf
🏅 Olympic medals: pending

NIKE UNLIMITED RIO COLLECTION

As for Nike’s Unlimited Olympic Collection itself, the shoe designers decided on a vibrant palette that brings to mind Rio’s colorful carnival celebration.

The line debuts on August 4, so it’s possible to wear the new kicks to the Opening Ceremony…